Tom Ortega II

Points of Future via MAX keynote

In Adobe, Business, Flash*Flex*AS, Ideas, MAX, Mobile Platforms, Technology and Software on October 5, 2009 at 3:40 pm

There are many ideas being presented today.  I’ll try to highlight a few and also add some personal thoughts.

The youth of today are important.  It’s important to provide them the tools they need to express themselves, or else they’ll find other ways.  To kick off the show with some of today’s creative youth was awesome.

Content is no longer one sided.  One point hinted out early on is that content is no longer the domain of one group.  Today’s web users are just as excited to create content as they are to consume it.  You need to plan for that fact.

It’s important to not just build great websites or ads, but to also know how your customers think and behave.  I know that I would like sites to be smarter about me.  I’m tired having to re-explain myself to each website/company.

The next point is that full version Flash is coming everywhere: desktops, netbooks, smartphones and TVs.  The biggest problem was RAM usage.  It’s a true dilemma for Adobe and device manufactures.  I, as a techie, realize that devices and computers aren’t equal in power and ram.  However, my mom doesn’t understand that.  Most of the public just assume that a machine is a machine.

Helping Developers Bridge the Gap

In Community, Flash*Flex*AS, Ideas, Programming, flex training on September 16, 2009 at 8:30 am

In yesterday’s post, I talked about finding your niche.  Today, I share more about my niche and my plans to get back into it.

I used to run Silvafug, the Silicon Valley Flex Users Group.  During my tenure, the group accomplished a lot. (Heck even without me, the group is still doing a lot.) However, one goal eluded me, despite having a great need to be attained.  I think it’s time to revisit that goal.  What is it?

Helping Flex developers bridge the gap from beginner-to-mid and/or mid-to-advance level.

It’s an ambitious goal, but hey, why aim small, right?  I sorta started down the path with a “hit” series of mine, “Graduating from Hack to Architected Development” (available on 360|Whisperings and Adobe’s Flex Developer Center)  Adobe said that was one of their most successful pieces at the time, though I’m sure many have surpassed it now.

Finding Your Niche Via What Makes You Happy

In 360Conferences, 360Flex, Flash*Flex*AS, Programming, Tech Writing, Workday, eBay, flex training, silvafug on September 15, 2009 at 8:00 am

I’m amazed by people who have a singular passion. In addition, I’m in awe with those that have many passions, but the will power to focus on just one to the point of major success.  I fit in neither of those two categories.

My curse is I work hard to be just “good enough” in one passion, then move on to another.  By “good enough”, I mean good enough for me.  I’ll take a rare indulgence here (take a picture, it’ll last longer) and say that my “good enough” is better than some people’s “best”.  I take this odd (for me) stance for a good reason, and it’s not just to stroke my ego.

Mankind has a strange habit of staying with something that is comfortable, regardless of passion or happiness.  I know people (myself included) who stayed at a job because it was easy and comfortable, long after the passion and happiness were gone.  These people are giving their “best” but without passion or happiness.  Therefore, when I enter the same space with passion and happiness, I can attain more in a shorter time merely because the passion will help push me further.