Tom Ortega II

Archive for 2009

Points of Future via MAX keynote

In Adobe, Business, Flash*Flex*AS, Ideas, MAX, Mobile Platforms, Technology and Software on October 5, 2009 at 3:40 pm

There are many ideas being presented today.  I’ll try to highlight a few and also add some personal thoughts.

The youth of today are important.  It’s important to provide them the tools they need to express themselves, or else they’ll find other ways.  To kick off the show with some of today’s creative youth was awesome.

Content is no longer one sided.  One point hinted out early on is that content is no longer the domain of one group.  Today’s web users are just as excited to create content as they are to consume it.  You need to plan for that fact.

It’s important to not just build great websites or ads, but to also know how your customers think and behave.  I know that I would like sites to be smarter about me.  I’m tired having to re-explain myself to each website/company.

The next point is that full version Flash is coming everywhere: desktops, netbooks, smartphones and TVs.  The biggest problem was RAM usage.  It’s a true dilemma for Adobe and device manufactures.  I, as a techie, realize that devices and computers aren’t equal in power and ram.  However, my mom doesn’t understand that.  Most of the public just assume that a machine is a machine.

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Helping Developers Bridge the Gap

In Community, Flash*Flex*AS, Ideas, Programming, flex training on September 16, 2009 at 8:30 am

In yesterday’s post, I talked about finding your niche.  Today, I share more about my niche and my plans to get back into it.

I used to run Silvafug, the Silicon Valley Flex Users Group.  During my tenure, the group accomplished a lot. (Heck even without me, the group is still doing a lot.) However, one goal eluded me, despite having a great need to be attained.  I think it’s time to revisit that goal.  What is it?

Helping Flex developers bridge the gap from beginner-to-mid and/or mid-to-advance level.

It’s an ambitious goal, but hey, why aim small, right?  I sorta started down the path with a “hit” series of mine, “Graduating from Hack to Architected Development” (available on 360|Whisperings and Adobe’s Flex Developer Center)  Adobe said that was one of their most successful pieces at the time, though I’m sure many have surpassed it now.
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Finding Your Niche Via What Makes You Happy

In 360Conferences, 360Flex, Flash*Flex*AS, Programming, Tech Writing, Workday, eBay, flex training, silvafug on September 15, 2009 at 8:00 am

I’m amazed by people who have a singular passion. In addition, I’m in awe with those that have many passions, but the will power to focus on just one to the point of major success.  I fit in neither of those two categories.

My curse is I work hard to be just “good enough” in one passion, then move on to another.  By “good enough”, I mean good enough for me.  I’ll take a rare indulgence here (take a picture, it’ll last longer) and say that my “good enough” is better than some people’s “best”.  I take this odd (for me) stance for a good reason, and it’s not just to stroke my ego.

Mankind has a strange habit of staying with something that is comfortable, regardless of passion or happiness.  I know people (myself included) who stayed at a job because it was easy and comfortable, long after the passion and happiness were gone.  These people are giving their “best” but without passion or happiness.  Therefore, when I enter the same space with passion and happiness, I can attain more in a shorter time merely because the passion will help push me further. Read the rest of this entry »

My first iPhone app – A Flex app port naturally! :)

In Uncategorized on August 5, 2009 at 2:54 pm

Fair readers of this blog may recall my Tic-Tac-Toe posts from awhile back.  The gist of the posts was this: I wanted to learn game dev, so I built a Tic-Tac-Toe game in Flex.  The plan was to start with really poorly written mxml files and then gradually improve them to more advanced AS3 files.  You can play the finished game here.  Now it was a lot of hardcoded logic, poor design, etc, but the point was to get something working pronto.

I pulled that game up the other day because my son and I like to play Tic-Tac-Toe on paper.  After a few minutes of playing online, my 5-year old threw down the gauntlet, “Dad, can I play this on the iPod [touch]?”  Never to be one to step away from a challenge, I said, “Not this one.  I’ll have to make a new one just for the iPod.”  To which he replied, “Okay, let me know when it’s done.”

That’s the thing about kids.  They don’t know, nor do they care, about how hard something is.  They just want to know when the final product is done, whether that be a baby brother or an iPod Touch game. Read the rest of this entry »

WWDC Day 1 Report: Free Stuff and Symbian Hackathon

In FlashLite, Symbian, WWDC on June 8, 2009 at 10:21 pm

I always like when people blog about our shows while they’re going on.  Therefore, I felt it was only fair that I do the same for WWDC, since I’m an attendee with no responsibilities.

Today was the keynote, but everyone and their grandma will blog about that.  Instead, I’ll blog about some of the other cool stuff going down today.

First off, you can really make out with some great stuff at WWDC!  Here’s a picture of what I’ve received so far…and it’s just Monday.

My Free Stuff

My Free WWDC Stuff

As you can see in the picture, I made out like a bandit today.  Thus far, I’ve received a Nokia 5800, Jawbone Prime, 2 rubber ducks (bath toys for my boys!), 4 shirts (FastMac, Apple, Zagg, Symbian) and a Snow Leopard Preview DVD.  Life is definitely good.

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I LOVE my Kindle 2. Here’s why:

In Creative Writing, Kids, Kindle, Technology and Software on April 7, 2009 at 3:52 pm

6 things that have impacted my life greatly

6 Things That Have Impacted My Life Greatly

I’ve been holding off writing this post, because I wanted to make sure it was true.  I didn’t want to give a false start on my new found gadget relationship.  I have to admit though, I’m thoroughly smitten with my Kindle 2.

Before you eBook haters/book lovers dismiss this, hear me out.  I was once among your numbers.  I have hundreds of books.  I love them, hardbacks and 1st editions.  Signed…meh.   But gimme a nicely bound, small press edition of one of my favorite authors and I’m in heaven.  I even have some books in bulk, because I wear them out by reading them too much.  I’ve proven my case.  I’m one of you, and there will always be a place in my heart for the printed book.  However, I must come clean.  The majority of my book purchases will now be on the Kindle. Read the rest of this entry »

Staying Happy During Tough Times

In Business, Kids, Video Games on March 30, 2009 at 6:54 am

I know articles like this are bad news.  People losing jobs is not good for their psyche or for the economy.  Or is it?

I’m an odd egg, I get that.  I see life in a slightly skewed way.  The result of this is that I love experiencing everything: the good, the bad and the ugly.  I have contigency plans.  Should I ever get to the point where I have no job or any leads at all in the tech field, I’m looking forward to trying my hand at selling cars and flipping burgers.

In regards to selling cars, I have a list of ideas I’d use to help me be a great salesman.  I even went to 3 dealerships one day to do research.  The experience was so bad at all 3 (low end, mid and high) that I wrote down all the things that I would do to make the experience better.

For burger flipping, I’ve always wanted to work at In-N-Out.  I realize that I’d be the oldest employee, but I’d have a blast.  Last I checked, working your way up through the ranks was the only way to open up your own In-N-Out.  Plus, managers make a hefty salary and have wonderful benefits. Read the rest of this entry »

Getting ahead by serving others

In Business, Community on March 28, 2009 at 6:07 am

Too many want to climb to the top by stepping over people versus being pushed to the top by a group of friends.

I wrote that statement awhile back to explain my philosophy on leadership, particularly in business.  Sadly, the world of business has become too much about greed.  Too many CEOs and other business “leaders” look out for only one person, themselves.  It would seem that amassing ever larger fortunes are more important than looking out for those who are supposedly in their care.

A lot of this is because leaders these days have forgotten what it means to serve.  A leadership role does not command respect by default.  Though, many in CxO level positions seem to think that.  Heck, I’ve seen that mentality manifested down to the very first level of management.  Respect, at all levels of the workplace, is something that must be earned.  Many think that intimidation or bureaucratic process will help them achieve this respect, but that just backfires.  They may feel they have respect, but don’t realize that people laugh and talk smack about them behind their backs. Read the rest of this entry »

Bloggers vs News Agencies: -1 for News Agencies

In Uncategorized on February 28, 2009 at 9:27 pm

This one will be short. Over the years, bloggers have received grief about not being professional enough. This grief has come from big news agencies. I’ll agree, at times, bloggers do have a more lax feel to their posts. They may not have editors like news firms have, but their passion more than makes up for it.

HOWEVER, big news agencies are now losing credence in my mind these days. The drivel that is coming from them is frustrating.  I’m not talking about content either.  I’m talking about grammar.  It’s the one area where “professional” journalism is supposed to shine.  Sadly, more and more, it is not.  Here are three examples from the Reuters News Agency:

#1 Berkshire net sinks; Buffett says economy in shambles:

“Though the path has not been smooth, our economic system has worked extraordinarily well over time,” [Buffet] said. “It has unleashed human potential as no other system has, and it will continue to do so. America’s best days lie ahead.

Berkshire generates about half its results from insurance, including auto insurer Geico Corp, but operates more than 70 businesses that offer such things as carpeting, ice cream, paint, real estate services and underwear.

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Finding good music on the ‘net

In Net Music on January 13, 2009 at 10:08 am

Note: This post is best enjoyed with a set of headphones, a warm drink in your hand and nothing distracting going on for a good half hour.  If you’re not in those conditions, I suggest bookmarking this for later and reading it when those conditions are met.

With all the talk about how the internet is breaking the music industry’s stranglehold, I realized that I wasn’t using the internet to it’s full advantage.  To be honest, I don’t really buy much music these days period.  There are only 4 major label artists I buy religiously: Paul Simon, Dido, Coldplay and Beck.  I also buy most Prince stuff, as he self publishes now on the ‘net (but uses major labels for distribution).

However, more so than those above, I’ve found myself listening more to 2 male artists that are not signed on to major labels and 1 female that self-published her first album and is now on Sub-Pop with her second album.

I love songs that weave intricate stories that takes several listens to fully get.  I like thinking that the song is one thing then hearing a line and realizing it’s another and repeating that process over and over until the story is clear. Being a writer and a poet I’m impressed when people can tell a great story, much less one in rhyme and under a few minutes. Hence , the reason why I buy the Paul Simon and Dido. Read the rest of this entry »

Leaving the Valley, Geeks and Workday for the Desert, Family and my Startup

In 360Conferences, 360Flex, Business, Community, Kids, Silicon Valley Living, eBay, flex training, silvafug on January 9, 2009 at 10:58 am

Yup, you read that right.  It’s been a wonderful 3+ years in Silicon Valley, but it’s time to head to the desert of Queen Creek, Arizona.  I jump started my career here.  It’s funny to say that because I moved here when I was 30!  But these past 3 years did more for my professional life than my previous 12 years of working in Southern California.

There are two reasons I’m moving.  One is sappy and is detailed on this post over on my spiritual blog.

The other is related to my day-to-day activities.  In these tough economic times, I feel lucky and sad at the same time.  Some out there do not have a job or are stuck in a deadend job.  I, on the other hand, have two great opportunities in my life.

The first is my employer for the past year and a half, Workday.  Many people come to the Valley in search of that great startup to join.  Workday definitely fits the bill.  The people are incredibly talented and the work is some of the most challenging out there.  My team is one of the best I’ve ever worked for.  (If you want to join the Workday UI team, drop me a note and your resume/cv at tom.ortega@gmail.com) Read the rest of this entry »