Tom Ortega II

Archive for 2011|Yearly archive page

Helping Change the System

In Business, Community on December 2, 2011 at 10:00 am

I’ve spent a longtime thinking about this post. Is it perfect? No. Is this the way I live my life? Not fully…yet. Is it something I’m gearing towards? A bit more each day. Is it something I hope happens? For the sake of my kids and grandkids, yes.

Much like a legal document, let’s define something at the start to ensure we’re on the same page. When I use the word System (note the capital “S”) in this article, I’m referring to mass media and big business. I’ll leave the topics of Wall Street and our government for some other (far distant) day.

The only way to bring down the System is by depriving it of life. Yes, this could be achieved by violent actions, but I’m not a violent kind of guy. Instead, I’m thinking of something that will bring about the same effect, but will use positivity and humanity to starve the system of the money it needs to survive. Because more than anything, the System craves one thing and one thing alone: money.

And who is going to bring about this change? Why you and I, of course. For if not us, then who?

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Features vs Products, Sell vs Grow, Corporations vs Startups

In Business on November 11, 2011 at 10:55 am

Let’s Talk Business

I talk about business with a lot of people. The concepts behind a business: the whys, the hows, the wheres and the whats. One thing that has always boggled my mind is exit strategies. Some companies are clearly built to be flipped (i.e. sold early on), while others are intended to be around for a long time.

In an interview with Dropbox CEO, it was brought to light that Steve Jobs wanted to buy the online storage company. Steve told them, “You don’t have a product, you have a feature.” Clearly, the team at Dropbox disagrees, but that got me thinking.

Build to Sell or Build to Grow?

Up until fairly recently, I didn’t understand people who built to flip. Yet, at 360Conferences, I really did want a bigger media company to buy us. I wasn’t building a company to flip, I just thought that while we were good at doing conferences, we’d be better applying our mentality inside a bigger media company with the resources to fund wild ideas we dreamt up. John was definitely more of the “I want to do 360 for life,” which is why I sold out my half to him.
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Solitude via Friends

In Life on November 3, 2011 at 9:10 am

Sometimes you read something that resounds within you so deeply, that you want to leap to your feet and utter loudly, “Yes, exactly!” It doesn’t happen to me very often, but it did today. I was reading “Solitude and Leadership” by William Deresiewicz. Here’s the part that roused my soul:

So solitude can mean introspection, it can mean the concentration of focused work, and it can mean sustained reading. All of these help you to know yourself better. But there’s one more thing I’m going to include as a form of solitude, and it will seem counterintuitive: friendship. Of course friendship is the opposite of solitude; it means being with other people. But I’m talking about one kind of friendship in particular, the deep friendship of intimate conversation. Long, uninterrupted talk with one other person. Not Skyping with three people and texting with two others at the same time while you hang out in a friend’s room listening to music and studying. That’s what Emerson meant when he said that “the soul environs itself with friends, that it may enter into a grander self-acquaintance or solitude.”

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Don’t Be Another Mobile Game Company

In Area 161 on October 14, 2011 at 3:27 pm

[This post is one I wrote on the Area 161 blog. I normally don't cross post, but this one really resonates deep within me, so I'm sharing it here as well.]

What We Are

As we’re trying to get our first game out the door, I came to a realization. It was something that Smiley already knew and understood. I sorta understood it also, but semantically I was just a little bit off base. You see, this is how I saw ourselves:

An iOS game company pushing the boundaries of device interaction.

Which is cool and fine sounding. It pretty much explains what we’re thinking about the company – right now. It also covers what the company will be doing for the next few years. Then it hit me though, that really doesn’t explain us quite right. I thought about it and really, this is what we are:

A game company that leverages new ways of device interaction, which currently designs exclusively for iOS.

Note the subtle difference. They both say the same thing, but the latter is more closer to reality.
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You Can’t Plan a Business, You Can Only Show Up

In Business on June 16, 2011 at 12:48 pm

To date, I’ve had about a handful of entrepreneurial activities. Looking back, I realized something: You can’t plan a business.  I know that sounds pretty counter-intuitive, but I’ll be honest, the more I think about it, the more it makes sense. At least for me.

Don't get stuck on Planning and never hit Implementing

Don't get stuck on Planning and never hit Implementation

Don’t believe me? Alright, well, let’s take a walk down memory lane and let’s survey the land to see what happened.  NOTE: I’ve had way more ideas than this, but these are the ones that I put more than a few days or weeks into.

Idea #1 – Restaurant Paging/Seating Software

I wrote a fat business plan. I did market analysis. I had a team in place and a product being built. Then I had a personal incident happen that left a bad taste in my mouth on the idea. Regardless though, I spent a few years on the idea and nothing happened. I had a great plan, but never had a product, not even a beta product. I almost became the software arm of one of my would-be competitors, though that fell through at the last-minute because they didn’t understand software.

Takeaway: You can have a great product idea, business plan and market analysis yet still not go to market with a product. In which case, what was the point of all the planning?

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Reason for Serial Entrepreneurs: We Miss Serving Customers

In Business on March 10, 2011 at 7:10 am

Some People Like to Serve Others

I think I figured out why some people, like me, are serial entrepreneurs: We miss not having customers to serve.

Technically, I’ve only begun one real business (360Conferences) with paying customers. However, I also built up a technical user group that served hundreds of (non-paying) customers. In addition, I’ve done some independent consulting where the customer was another business. The point is this: I’ve done a lot of things where the endpoint is providing service for someone.

I like to cook elaborate meals to achieve an unspoken give and take:

  1. I provide them sustenance, which fills a basic need to help keep them alive
  2. They provide the time to eat the meal, which fills a basic need of helping our relationship grow

This is true of my wife, kids, family and friends. It’s an unspoken contract where everyone benefits, unless I give them food poisoning and they yap on their cell the whole time. Neither have occurred yet though and hopefully never will. :)

Business is a Special Give and Take

In business, there’s also an unspoken give and take, but it looks like this:

  1. I provide a product/service, which fills a basic need that the customer wants/needs
  2. They provide the time/money, which fills a basic need of helping our relationship grow

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Cooking Up a Storm Makes You a Better Coder

In Cooking, Learning, Programming on January 28, 2011 at 8:21 am

Sidenote: A companion piece to this post, entitled “Family Dinner: Cooking it and Making it Important”, can be found over on my spiritual blog.

(Re)Learning to Cook

In a recent post, I talked about being a Jack of All trades. I love to learn and do new things. One thing that I’ve forgotten I loved to do was cook. Last year, I travelled a lot. I rarely had time to cook other than some occasional grilling on the weekends. However, now that I work from home, I have time again to cook.

In addition to having time, I also want to start cooking more of the food that I eat. See, I created my own diet called One Minute Bite.(Yes, I really did create my own diet!) The diet requires fewer bites so I need to make sure each bite tastes good! Plus, if I’m eating fewer bites, I want to make sure I’m eating more real foods vs preservatives. I know, it’s a crazy notion, but I’m a crazy guy. LOL

The Books

When I want to learn a new tech, I go buy a book. I figure the same should apply to cooking. To jump-start my skills, I bought this two-volume set from Julia Child: “Mastering the Art of French Cooking”.

Julia's Books

Julia's Books

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