[This post is one I wrote on the Area 161 blog. I normally don't cross post, but this one really resonates deep within me, so I'm sharing it here as well.]
What We Are
As we’re trying to get our first game out the door, I came to a realization. It was something that Smiley already knew and understood. I sorta understood it also, but semantically I was just a little bit off base. You see, this is how I saw ourselves:
An iOS game company pushing the boundaries of device interaction.
Which is cool and fine sounding. It pretty much explains what we’re thinking about the company – right now. It also covers what the company will be doing for the next few years. Then it hit me though, that really doesn’t explain us quite right. I thought about it and really, this is what we are:
A game company that leverages new ways of device interaction, which currently designs exclusively for iOS.
Note the subtle difference. They both say the same thing, but the latter is more closer to reality.
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